In Turkey, when people think of towels and bathrobes, Denizli is the first place that comes to mind. This is no coincidence but the result of centuries of accumulated skill.
Denizli and its surroundings, especially towns such as Buldan and Babadağ, have long been a region of handloom weaving. Proximity to Aegean cotton, a craft passed down from generation to generation and a supply network that grew over time have turned the city into a production centre that today sends towels, bathrobes and bed linen to many countries around the world. We are talking about an ecosystem in which every stage of a towel, from spinning its yarn to weaving, dyeing and sewing, can take place within a few kilometres of each other.
This concentration has another benefit: knowledge. The craftspeople and technicians who know which yarn produces which pile, and how each dye behaves at each temperature, are here. In the towels you use in well-known hotel chains and from big retail brands around the world, some carry this city's work on their labels, even if you never notice it.